Our Story
Two cultures. One family. Infinite glows. The story of how a Cuban dream transformed into vegan, handcrafted beauty
Chapter 1: Where It All Began
Two Cultures, One Glow
In Cuba, in the province of Pinar del Río, a young woman began her journey in the world of beauty. Not in an elegant salon, but at home, on the porch, where each service was a lesson in creativity and dedication.
Over time, that humble beginning grew. Together with her mother, she built a small salon in the back of their home: hairdressing, manicures, podiatry... everything done with their own hands. That space was not just a business, it was the symbol of two entrepreneurial women who led with passion.
That hardworking, creative, and brave mother planted more than a business: she planted a legacy that lives on today in every product we create.
"The names are born from the fusion of two cultures: Cuban and American. Two cultures in one glow."
— Liena, Founder
Our Values
The principles we inherited and that guide every decision
Heritage and Roots
We honor the legacy of entrepreneurial women who taught us that beauty is built with hands and heart
Handcrafted and Vegan
Each product is handmade with natural, vegan ingredients and formulas that respect your skin and the planet
Culture and Emotion
Colors that evoke the Caribbean, flavors that awaken memories, names that fuse two worlds
Total Inclusion
Without distinction of gender, age, or identity. Beauty for all people, all stories
Chapter 2: A New Beginning
Wesley Chapel: The Dream Transforms
In October 2025, in Wesley Chapel, Florida, that legacy took on a new form. Not as a break from the past, but as its evolution.
With the unconditional support of her husband—creative partner in design and technology—and the constant encouragement of her family, Glow by Liena was born: a brand with Caribbean soul, vegan, artisanal, and handmade.
Each formula, each flavor, each color was thought from scratch. Not just as cosmetics, but as a response to a real need in a growing city that asked for something more human, more conscious, more authentic.
Our Craft
- Vegan formulas with no animal testing
- Handcrafted with natural ingredients
- Caribbean-inspired colors and flavors
- Inclusive for all genders, ages, and identities
Join Our Story
Be part of a community that celebrates beauty, diversity, and authentic entrepreneurship